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Philips Hue

eCom | SMM | Website

The wireless lighting manufacturer is one of the largest names in ambiance lighting and consumer goods domain. With a brand name to live up to, the hue lighting products have been the driving force to the Company's revenues.

Problem Statement

The objective was to create awareness of the features of the hue products with prospective users and create a need.

The Company needed an improved website with eCommerce product placement and B2C sales on various eCommerce platforms.

Social Media Marketing specific to Instagram.

Philips says "another one bites the dust" with their unique marketing campaigns, both B2B and B2C rise!

PLATFORMS

INSTAGRAM

#PhilipsHue

Website Performance

Loading Time: 5.6 Sec (>31%)

Test Passed: 16/23 (>24%)

Compression: 69% (>23%)

Design: 94/100 (>21%)

O&M Cost: $2200 (<12%)

Instagram Performance

Frequency: Weekly

Average Likes: 662 (Photos)

Average Likes: 12k (Videos)

# of Followers: 41k (10 months)

Campaigns: 8 (10 months)

eCommerce Performance

Products: 32

Platforms: 16 (>22%)

# of Sales/month: 189k (5 months)

Promotions: 228 (5 months)