Aahma Hospitality provides boutique experiences to their customers in their 3 properties, Riverside by Aahma, Cedar by Aahma, and Hideaway by Aahma. Together they form the Aahma Journey bringing their customers closer to the nature.
Overall Reach was only 5,235 Accounts combined on Meta Facebook & Instagram
Overall 1,658 Profile Visits on Instagram and Facebook through both paid ads and organically
While aesthetically the content was very well designed, it missed the target audience
In the previous year's lean period, the overall average Occupancy Rate of 3 properties was only 11%
The biggest challenge for Aahma is its visibility amongst the right target audience. The brand caters to the luxury segment and targets a very specific target audience, however, their existing targeting and content were not up to the mark and required major changes both in content and performance marketing.
The New Look
11,53,82 accounts reached during the current period including Facebook and Instagram Platforms
Overall 7,773 profile visits, about 6x more than the previous period on Instagram and Facebook
Overall 25% increase in organic engagement with an average contentigence score of 8.6
The current year's lean period occupancy rate climbed to 27%, 2.4x than the previous period.
Apart from these KPIs, it is to note that there has been increase in Instagram Followers from 1,719 to 2,242 (increased by 523) in 60 day period (Average of 8.71 Followers/day) bringing the Cost/follower to Rs. 8.05/follower through advertisements.