Onato India
Rebuild a technology brand presence around a clearer product story.
Scope
Website, brand, AI
Duration
5 months
Industry
Technology
The situation we walked into
Onato India had grown into new product territory without updating how it explained itself. The rebuild started with the product story and ended with a site that could carry it.
Objectives
- Rebuild the brand presence around a clearer product narrative
- Ship a fast, accessible site that sales can actually use
- Introduce practical AI into content and lead qualification
How we approached it
Narrative before interface
We settled what the product is for, then designed the pages that prove it.
Systemised design
A component library so new pages ship in days, not sprints.
AI where it earns its place
Automation applied to qualification and content operations, not to the brand voice.
What we actually shipped
Website
- Information architecture
- Design system and component library
- Front-end build and CMS
Brand
- Messaging framework
- Visual language refresh
- Sales and pitch collateral
AI
- Lead qualification workflow
- Content operations automation
- Reporting automation
Outcomes
Reported metrics are placeholders until client sign-off. Structure and measurement framework are final.
Pending
Time to publish
Pending
Qualified lead share
Pending
Bounce rate
Pending
Lighthouse score
“Placeholder testimonial pending client approval. The site finally matches where the product is.”
Related case studies
Planning something similar?
Tell us what you are trying to achieve. We will help you turn it into a focused digital growth system.