Lavos Performance
Grow non-brand organic demand for a performance apparel catalogue.
Scope
SEO, eCommerce, content
Duration
12 months
Industry
Apparel and eCommerce
The situation we walked into
A performance apparel catalogue that ranked well for its own name and almost nothing else. The opportunity was in non-brand category demand.
Objectives
- Grow non-brand organic demand across category and product terms
- Fix the technical debt limiting crawl and index coverage
- Convert organic traffic at eCommerce-grade rates
How we approached it
Category-led SEO
Collection pages treated as the primary ranking asset, not an afterthought of the catalogue.
Fix crawl economics
Faceted navigation, duplicates and thin pages resolved before scaling content.
Content that converts
Buying guides written to answer the question that precedes the purchase.
What we actually shipped
SEO
- Technical audit and remediation
- Collection page optimisation
- Internal linking architecture
eCommerce
- Product data hygiene
- Merchandising for organic landings
- Conversion rate optimisation
Content
- Category buying guides
- Product education content
- Schema and rich results
Outcomes
Reported metrics are placeholders until client sign-off. Structure and measurement framework are final.
Pending
Non-brand organic traffic
Pending
Indexed collection pages
Pending
Organic revenue
Pending
Core Web Vitals
“Placeholder testimonial pending client approval. Organic went from a rounding error to a real channel.”
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