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Why is SEO Keyword Research important for Digital Marketing?

Updated: Feb 8, 2022

You are executing an excellent content marketing strategy, selecting high-quality keywords along with suitable link building practices but, you are still not seeing good results of your hard work and ideas! The problem might be that you have missed out on targeting the appropriate keywords which are more suited for your brand/product that will help your website or social media platforms to increase the search volume and also, appear as top results in the search rankings to increase reach, followed with number of impressions, and finally higher amount of conversions.

Importance of Keyword Research

There are some websites that get lots of organic searches on average every day, while some websites have low search volume. The highs and lows of the search volume depend completely on the utilisation of the correct keywords. Now, Keyword Research is not only potent for SEO, but it is also the DNA of digital marketing so much so that we at CrissCross Lab believe digital marketing is nonexistent without it.

By using productive and constructive Keyword Research tools and Keyword Analysis, we help lead our websites and social media platforms which elevate in profit function, search results, and product & service promotions. By using the correct keywords, we increase the probability improving the ROI.

How to do Keyword Research?

In the Present Day, Digital marketing is important for any product and service promotion. Experts say, that digital marketing has played a big role during the COVID-19 pandemic and the subsequent nation-wide lock down and will do in the future as well. Now, efficacious Keyword Research is the major expertise of any top digital marketer. Quick-witted digital marketers know what subjects they need to write about and what words they need to choose, based on Keyword Research. The process starts with enlarging a particularly exceptional Keyword list for SEO.

You can use any keyword research tool but you have to take some important steps with it.

Here are comprehensive step-by-step guideline to execute an appropriate in-depth Keyword Research:

i. Analyze your vocation

Before finding the most fruitful keywords for your website or social media platform, you should study your niche beforehand. It may accord your ingenious concepts and help you to strategically drive your concepts to effective marketing and SEO.

ii. Expound your objectives

A plan of action begins with the interpretation of the desired results. However, beforehand, there are some foremost pensive questions:

It is very important to set your objectives as it will help you in formulating your SEO strategy and plan. Your searched keywords should be aligned with your objectives and your objectives will determine your content marketing and SEO further.

iii. Build a list of related topics

Leave it to small content based on the main category of your brand and the goals you want to reach. Make a list of all the things you want to do with your brand that you want to rank on Google.

Things that are important to your business and related to your Target Audience, you need to find them out. Find out what topics your target audience searches for on Google, social media platforms, and other search engines such as Bing.

iv. Construct a list of fundamental keywords

Now you can start creating a list of keywords related to your content. These keywords need to be related to the various topics and most eminently the keywords that your target audience may search for.

If you’re wondering how to find the right keywords for your brand or product, it’s actually a lot easier than you would brainstorm. All you have to do is make your content as simple and clear as possible so that other people can easily find it on Google. Remember, a good Content should always contain at least 1 high volume keyword that is related to your product or service!

v. Keyword Research tools

You may pay for access to the best keyword suggestion tools, but you don't have to. Instead, you can use free tools to sort a standard list that can bring you profitable results.

These are some free Keyword Research tools that may help you to attract your target audience and drive them from search engines to your website and social media platforms.

  1. Google AdWords: Keyword Planner

  2. Google Correlate

  3. AdWord & SEO Keyword Permutation Generator

  4. Keyword In

  5. Soovle

  6. Ubersuggest

  7. Wordtracker Scout

  8. Wordsteam keyword tool


You may be right or wrong about keyword analysis, but we would suggest that you to use these keyword research and analysis tools. We hope that these tools will help and guide you to choose the correct keywords for your website, content and other marketing strategies that you are trying to employ to reach your goal.

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